Thus, CSR disclosures are considered by firms to be the most important non-financial information activities. CSR serves as an important bridge for firms to communicate with stakeholders, help firms to maintain their legitimacy, and obtain key resources. The role of corporate social responsibility (CSR) in business operations and strategic development is becoming increasingly important.
As the world’s largest emerging country, China is actively responding to global development visions and goals, implementing major strategies for carbon peaking and carbon neutrality, and actively assuming international responsibilities. The 17 SDGs aim to promote better environmental and social performance globally. With the launch of the UN 2030 Agenda for Sustainable Development, the United Nations proposed the Global Sustainable Development Goals (SDGs). This paper is the first study to focus on the CSR disclosure of Chinese forestry firms in social media and provides a reference for scholars to understand the information activities of forestry firms in social media. This indicates that there is a significant difference between the stakeholders that Chinese forestry firms focus on in social media and those that they focus on in CSR reports. The results show that firms express different concerns in CSR reports than on social media, and the most mentioned dimensions in their reports are the environment (23.69%), employees (20.91%), and shareholders (20.21%). Additionally, we conducted a content analysis on the CSR reports of forestry firms using WOA. The main analysis results show that the top three CSR dimensions disclosed by Chinese forestry firms in social media are the shareholder (28.21%), customer (26.20%), and employee (23.64%) dimensions, and there are also great differences in the subcontent of disclosure concerns in each stakeholder dimension, e.g., approximately 86% of CSR disclosures for customers are product and service information. In this study, based on WeChat, the most widely used social media platform in China, we obtained 3311 tweets from 36 WeChat Official Accounts (WOA) of 63 Chinese-listed forestry firms in 2018 and used content analysis to classify the CSR information involved in these tweets based on the stakeholder dimensions. Existing studies focus on forestry firms’ CSR disclosures based on CSR reports but lack consideration of such disclosures on social media. Corporate social responsibility (CSR) disclosure serves as a vital bridge for forestry firms to communicate with their stakeholders and obtain legitimacy support.
0 kommentar(er)
